Talk given by Professor Dan Ariely at the London School of Economics on his research in the field of behavioural economics and his new book “Predictably Irrational”. The talk was given on the 18th March 2008.
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He has a website here.
In 50 words or less:
We are not entirely rational, but are subject to ‘decision illusions’ just as we are to optical illusions. There are several kinds of decision illusion. Cognitive products, such as insurance policies, do not consider this when they are designed. Knowing about them empowers us to address this problem.
If you enjoy the annotated audio of this talk, please leave me a comment or raise a question – I love thinking about and discussing this stuff!
These are some principles I hold dear.
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